What is Technical SEO and Why is it Important?
Technical SEO is the foundation of a successful online presence. It involves optimising your website's backend elements to enhance search engine rankings and user experience. Elements like site speed, mobile-friendliness, and structured data fall under this category.
Investing in Technical SEO is like ensuring your website is easily accessible, fast and relevant to search engines. It's the first step to be noticed in the vast online realm.

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FAQs
How long does a technical SEO audit take?
The duration of a technical SEO audit depends on the size and complexity of your website. On average, it can take anywhere from a few days to a few weeks for a comprehensive audit.
What is the most critical aspect of technical SEO?
All aspects of technical SEO are crucial, but site speed and mobile optimisation are particularly important due to their impact on user experience and search rankings.
How often should I conduct a technical SEO audit?
It's advisable to conduct a technical SEO audit at least once every six months to ensure your website is up to date with the latest SEO best practices and to identify any emerging issues.
Is website speed really that important for SEO, and how does it impact user satisfaction?
Yes, website speed is critical for SEO. Search engines favour faster-loading sites, resulting in better rankings. Moreover, users tend to abandon slow websites, affecting bounce rates and user satisfaction. A fast website ensures a positive user experience, encouraging visitors to stay longer and engage with your content.
How can structured data markup benefit my website, and does it directly impact search rankings?
Structured data markup, often in the form of schema.org, helps search engines understand your content in a more organised manner. While it may not directly impact rankings, it enhances search result displays through rich snippets, making your listings more appealing. This, in turn, can lead to higher click-through rates and improved traffic to your website.